PCB inks three-year broadcast deal with Sony for Pakistan home series and PSL
The Pakistan Cricket Board (PCB) has signed a three-year broadcast contract with Sony Pictures Networks India (SPN) which entails the transmission of all Pakistan home series and three editions of the Pakistan Super League (PSL).
The broadcast deal is quite significant amidst the backdrop of persisting fragile political relations between India and Pakistan. PSL coverage in India during the 2019 edition of the tournament was blocked after the Pulwama attacks in February that further strained ties between the two nations.
PCB chief executive Wasim Khan welcomed the development as it follows the board's successful efforts of negotiating major contracts with elite broadcasters such as Supersport, Sky Sports and Willow TV elsewhere.
"The PCB welcomes Sony Pictures Networks India to its list of elite broadcasters who will have rights to Pakistan's bilateral series and HBL PSL 2021-2023," Khan said.
"Through this partnership, cricket fans in South Asia will be able to follow and enjoy high-quality cricket action in Pakistan across all formats featuring some of the finest modern-day stars."
"Sony Pictures Networks India (SPN) has acquired the broadcast rights of the Pakistan Cricket Board for a tenure of three years. SPN will air all of Pakistan's home international games along with the HBL Pakistan Super League," said Rajesh Kaul, Chief Executive Officer, Distribution and Head - Sports Business, SPN.
"With the acquisition of PCB rights, Sony Pictures Networks India has broadcast rights to a total of five international cricket boards."
Last year, the PCB agreed to a deal with state broadcaster Pakistan Television (PTV) for local audience as the contract is expected to generate revenue in excess of $200 million over the next three years.
After a long period of international cricket isolation at home, Pakistan are set to host several top-tier nations in the near future.
South Africa's upcoming series staged across three venues will be followed by West Indies, New Zealand and England touring as the year goes on. Talks are also underway for Australia's first trip to the country since 1998.